I design, build and maintain your customized Looker Studio dashboard. To help you understand and track your marketing and social media activities - bring all your data to a single place inside Looker Studio.
Need help deciding if Looker Studio is the right tool for your business?
Looker Studio is a free tool that turns your data into informative, easy-to-read, easy-to-share, and fully customizable dashboards and reports. Tell your data story with charts, including line, bar, and pie charts, geo maps, area and bubble graphs, paginated data tables, pivot tables, and more.
Combine multiple data sources from Google, Facebook, Twitter and more.
Take the complexity out and turn it into something simple and easy-to-understand report dashboards.
Drive meaningful insights from that data—and convert knowledge into action.
Core Web Vitals are the subset of Web Vitals that apply to all web pages, should be measured by all site owners, and will be surfaced across all Google tools.
See how many visitors are attracted to the website and how visitors interact with your page.
Google Analytics, Adobe Analytics, Native Social Analytics (FB, INS, TW, LKD), Social Public Data (FB, INS, TW), Paid (Google Ads, FB+INS, TW, LinkedIn), SemRush (SEO - Google Search).
Brandwatch, Sprinklr, and Radarly
Excel, Google Spreadsheets, Power Query, and SQL
Google BigQuery and Cloud Storage
Looker Studio, PowerBI, Excel, PowerPoint, Google Slide, and Social Native Analytics (for eg. FB Insights).
For e.g., in Looker Studio to analyze and visualize. This can be used in a few ways depending on your use of data analytics in day-to-day business:
Just track my brand performance — keep eye on the performance and health of each platform. "Are we on the track for lead generation from Google Ads?"
Spot trend and sudden increase/decrease — Spot sudden changes in a KPI performance so you can quickly investigate the reason. "Why there is a sudden 177% engagements increase on Instagram?"
Helicopter view for senior management — just show up and down for core metrics from each platform in simple scorecards or tables.
Compare against your competitor's set — if we add competitors' performance in the Marketing Controlling Cockpit. We can also compare where we stand on each platform. If we look at the above sliding image. Audi ranks first for "Engagement per Post" on Facebook but Second on both Instagram and Twitter.
This can be also considered an inspirational dashboard. For, eg. if you notice a successful campaign on Instagram from your competitors. "What they did do?", "Can we learn something from it?"
Advanced analytics process — analyze, learn and take action - listen to the number and take action on what the number telling us.
Deepak Kumar is an experienced Market Analyst with a background in running reports and data analysis for some of the world’s biggest brands. Across an international career, he’s worked with leading researchers, strategists and company directors to help organizations gain meaningful insights and actionable knowledge that consistently drives companies forward.
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Need help deciding if Looker Studio is the right tool for your business?
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Frankfurt am Main
+49-0152-2407-1561
deepakkr18@outlook.com | LinkedIn
